Register now: Agentic AI is Redefining the Automotive Industry
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This online panel brings together leading voices from OEMs, suppliers, and tech innovators to unpack how autonomous, goal‑driven AI systems will reshape engineering workflows, vehicle intelligence, and the broader SDV ecosystem.
Date: Wednesday 24 June
Time: 10:00 PDT | 13:00 EDT | 19:00 CEST
Instead of a single narrative, this discussion confronts contrasting viewpoints: What can agentic systems truly deliver today? Where are the risks? And how will they redefine collaboration between OEMs, suppliers, and tech players?
We’ll explore real use cases, emerging architectures, and the commercial implication of AI‑orchestrated software — along with the tough questions the industry must answer before scaling it. Expect a candid conversation on what’s hype, what’s inevitable, and what will fundamentally change how software is created and operated in future vehicles.
If you want to understand where automotive software is heading — and who will shape that future — this is the conversation you shouldn’t miss.
Interested in sponsoring this livestream?
Please get in contact with Nicolai von Gratkowski at nicolai.vongratkowski@ultimamedia.de or your usual account manager for more information.
Speakers:
Florian Rohde
Consultant
iProcess
Florian worked for several years in the "classic" automotive world at Siemens and Continental managing the validation of the first generation electric power steering systems. During this time he was responsible for the system validation of the first generation electric power steering systems, some of the first ASIL-D projects worldwide. From 2012 to 2018 he implemented a continuous validation concept at Tesla in his role as senior manager of the vehicle firmware validation.
The solutions put in place are powerful enough to allow Tesla to launch vehicle software packages within 24 hours from code change to over the air customer deployment. The test coverage includes all static vehicle functionality, UI/UX, chassis and powertrain as well as autopilot, and runs in an end to end automation environment.
After Tesla Florian served as director of system integration and validation at NIO where he, in close collaboration with the team in Shanghai, built up technology that allows, similar to Tesla technology, to perform integration and validation fully automated and continuously during the development of new products and features.
Florian was joining iProcess as a Consultant in 2019, his main focus lies on helping to integrate more and more complex and safety relevant mechatronic systems, and evolving software over time into cutting edge products.
Stefano Marzani
Worldwide Head of Software-defined Products,
AWS
As the Worldwide Leader for Emerging Technologies for Automotive and Manufacturing at AWS, Stefano focuses on solving the most significant challenges facing “safety-regulated” industries. He has been a key contributor in developing cloud-to-vehicle "environmental parity" architectures, playing a significant role in shaping the auto industry's move towards software-defined vehicles. This transition helps enable more efficient development of autonomous functionalities, mobility fleet solutions, and delightful user experiences by automotive OEMs, Tier 1 suppliers, and software vendors. He brings over 20 years of expertise in IoT, cloud and vehicle architectures, Human-Machine Interaction systems, and software development and tooling. Before joining AWS, he built world-class innovative teams and startups, including co-founding a European leading company focused on Interaction Engineering. He is a governing body member of SOAFEE and serve as the host of AWS's All Things Automotive video series, which seeks to help demystify automotive technologies and how the cloud helps enable the industry to bring new features to drivers. At CES 2024 he was recognized as a "Software-Defined Vehicle Innovator" by MotorTrend.
Moderator:
Martin Schleicher
Independent
Martin Schleicher is an independent consultant and advisor specializing in software strategy, business models, and ecosystem development. He supports organizations - from startups to tech companies - on their transition to software-defined mobility.
Martin has over 25 years of experience in automotive software and electronics. From 2021 to 2025 he was “Head of Software Strategy” in Continental Automotive (now Aumovio) where he defined and executed strategic software initiatives. Before he held multiple leadership roles in Elektrobit, including responsibility for company strategy, product and portfolio management, and partnerships.
He is a regular conference speaker and serves on advisory boards of automotive conferences. Martin has been contributing to industry associations, such as AUTOSAR, Eclipse SDV, SOAFEE and VDA. Currently he serves as an Eclipse SDV Working Group Ambassador.
