How Vehicle Displays Become Real-Time Marketing Channels With the integration of the 4.screen platform into their infotainment systems, Kia and Hyundai are connecting vehicles, drivers, and brands in innovative ways - and opening the door to new business models. automotiveIT editorial team
How Vehicle Connectivity Becomes a Business Model Who pays for connectivity in the connected car? OEMs are striving for an appropriate and profitable answer. Providing a solid subscription model with all its associated complexities is anything but simple. Nicole Ahner
Is AI a Curse or a Blessing for Cybersecurity? While AI offers potential for risk detection, it also increases the range of cyber threats. We explain why the connected car is so vulnerable to digital attacks and whether AI is more of an opportunity or a risk for cybersecurity. Ronja Schmiedchen
