“The new iDrive system epitomizes the concept of a software-defined vehicle” At AEK 2025, Stephan Durach presented BMW’s Panoramic iDrive. In this interview, he explains how shy-tech controls, head-up projection, and a customizable interface redefine human-machine interaction in the software-defined cockpit. Benjamin Müller
These are the Strategies for the Software-Defined Vehicle (SDV) It is now important to consider Software-Defined Vehicles (SDV) more holistically. After all, completely new business models are associated with them. Who is adopting which strategy? Andrea Hoffmann-Topp
