“If the ecosystem is misaligned, scalability breaks down” As vehicle software grows more complex, the key challenge is no longer technology, but execution at scale. Dr Thomas Irawan of ETAS explains how open foundations, ecosystem alignment and platform discipline can make SDV strategies scalable. Benjamin Müller
“The key is to measure user value rather than output” As cars evolve into connected ecosystems spanning home, office and mobility, delivering consistent user experiences across platforms becomes a strategic challenge. Design executive Wolfgang Bremer explains how scalable UX and operating models will shape customer-centric mobility. Benjamin Müller
