“The key is to measure user value rather than output” As cars evolve into connected ecosystems spanning home, office and mobility, delivering consistent user experiences across platforms becomes a strategic challenge. Design executive Wolfgang Bremer explains how scalable UX and operating models will shape customer-centric mobility. Benjamin Müller
The New Realities of Automotive Software Development There are moments in an industry’s evolution when longstanding engineering practices suddenly feel insufficient, even to those who helped define them. Automotive software development is experiencing such a moment today. Andreas Lifvendahl
