3 Questions for… Steve Basra, Director, Global Head of Automotive, Google Cloud As one of the most influential companies shaping the digital world, Google plays a key role in driving technological innovation across industries — including the automotive sector. Steve Basra, Director and Global Head of Automotive at Google Cloud, is a real expert in this field. We asked him three questions. Benjamin Müller
How Generative AI is Changing the Automotive Industry Generative AI has long reached the peak of its own hype. There are many promising applications in the automotive industry, but the reality check is yet to come. What can be expected from ChatGPT and others in development, production, or sales? Daniela Hoffmann-Topp
