This was the Automotive Software Strategies Conference 2025 The 6th Automotive Software Strategies Conference brought global industry leaders to Munich for two days of in-depth presentations and strategic insights. The event focused on SDVs, the adoption of Rust, monetisation models, AI in development, and the evolving software supply chain. Benjamin Müller
Paying for the Future The major automotive players are investing significant sums in re- and upskilling their people. With increasing use of AI, career paths are changing, and the right further training is becoming even more crucial. This is especially challenging for medium-sized companies. Daniela Hoffmann
This was the 13th Conference Bordnetze im Automobil The 13th Conference Bordnetze im Automobil (Automotive Wire Harness & EDS 2025) brought the industry back to Ludwigsburg. International industry experts gathered in the tranquil town near Stuttgart to explore the latest innovations in vehicle wiring systems, E/E architectures, and Software-Defined Vehicles. Benjamin Müller
These are the Strategies for the Software-Defined Vehicle (SDV) It is now important to consider Software-Defined Vehicles (SDV) more holistically. After all, completely new business models are associated with them. Who is adopting which strategy? Andrea Hoffmann-Topp
Mercedes-Benz is enhancing the S-Class For the 2025 model year, Mercedes-Benz refines its automotive flagship with expanded personalisation options, a smarter infotainment experience powered by AI, and an enhanced Drive Pilot. Benjamin Müller
These are the Vehicle Displays of the Future Large display tablets in automobiles are a thing of the past. The next generation of infotainment relies on screens that stretch across the entire width of the vehicle. Wolfgang Gomoll
"We have established software as a product at Mercedes" For years, Mercedes has been working on MB.OS. Now the comprehensive rollout is imminent. In this interview, Software Chief Magnus Östberg discusses the current status, the importance of OTA updates, and the increasing separation of software and hardware. Pascal Nagel
How acoustics in vehicles become a selling point In Ilmenau, audio experts met during the "Acoustic Day" organized by Fraunhofer IDMT to discuss the future of interior acoustics. Common denominator: The listening experience becomes a selling point. Nikolaus Fecht
Cars Become the Gaming Hotspots of the Future Cars are no longer just means of transportation: OEMs are pushing in-car gaming to the limit with new technologies. Thanks to innovative platforms and clever collaborations, the vehicle becomes a digital playground. Werner Beutnagel
Which Car Manufacturer is Leading in Autonomous Driving? Car manufacturers are technologically inching closer to fully autonomous vehicles. In our overview, you will learn which functions are already available in series and what the current state of development is. Timo Gilgen
Everything About the Drive Pilot from Mercedes-Benz The introduction of the Drive Pilot was a milestone for autonomous driving. The Level 3 system is currently available in Germany and two US states. From 2025, the Drive Pilot is approved by the KBA for speeds up to 95 km/h. Timo Gilgen
How Generative AI is Changing the Automotive Industry Generative AI has long reached the peak of its own hype. There are many promising applications in the automotive industry, but the reality check is yet to come. What can be expected from ChatGPT and others in development, production, or sales? Daniela Hoffmann-Topp
