The Development Community Needs to Step Up The prostep ivip Symposium made one thing clear: the Software Defined Vehicle lives on data – and data quality remains a consistent source of headaches. Generative AI is emerging as a game changer in the product development process. Daniela Hoffmann
Volkswagen Unveils China-Exclusive Electric Models At Auto Shanghai 2025, Volkswagen debuts AI-enhanced vehicles designed for the Chinese market, aiming to boost sales with NEVs. Benjamin Müller
These are the Strategies for the Software-Defined Vehicle (SDV) It is now important to consider Software-Defined Vehicles (SDV) more holistically. After all, completely new business models are associated with them. Who is adopting which strategy? Andrea Hoffmann-Topp
Volkswagen brings Pac-Man into the vehicle Volkswagen is further expanding the gaming offering in selected models. From now on, Pac-Man is available to play on the infotainment display in the parked vehicle via the optional In-Car app AirConsole. The smartphone serves as the controller. Benjamin Müller
VW brings Mobileye and Valeo technology to MQB fleet Volkswagen expands cooperation with Mobileye and Valeo: Advanced driver assistance systems are to be introduced in future MQB vehicles - including centralised architecture and over-the-air updates. Timo Gilgen
Why is the switch to 48-volt electrical systems important now? The tension is rising: VW and Audi are pushing the switch to 48-volt electrical systems. At the 12th Automotive Wire Harness Congress, Dr. Bodo Specht from VW and Dr. Uli Mende from Audi discussed the challenges and opportunities of switching to 48 V in the automotive industry. Dr. Martin Large
Cars Become the Gaming Hotspots of the Future Cars are no longer just means of transportation: OEMs are pushing in-car gaming to the limit with new technologies. Thanks to innovative platforms and clever collaborations, the vehicle becomes a digital playground. Werner Beutnagel
