“The key is to measure user value rather than output” As cars evolve into connected ecosystems spanning home, office and mobility, delivering consistent user experiences across platforms becomes a strategic challenge. Design executive Wolfgang Bremer explains how scalable UX and operating models will shape customer-centric mobility. Benjamin Müller
What to expect at the 360°UX Mobility Conference 2026 On 13 May 2026 in Munich, the 360°UX Mobility Conference brings together OEMs, suppliers and UX experts to explore how AI, smart ecosystems and cross-domain collaboration are redefining automotive user experience across the entire customer journey. Benjamin Müller
Immersive lighting design transforms the vehicle cabin Lighting in vehicles is evolving beyond pure functionality. Through immersive, emotional and biologically effective concepts, the interior is becoming a personalised experiential space. This transformation is driven by advanced LEDs, lighting artistry and intelligent design. Benjamin Müller
How AI becomes the link at Hyundai The car becomes an intelligent companion. Experts discuss at the Hyundai Future Talk how artificial intelligence can make vehicles more personal, safer, and more accessible - and how technology, trust, and responsibility shape the driving of the future. Ronja Schmiedchen
