Lamborghini expands its gaming ecosystem Lamborghini expands its gaming ecosystem by launching the Fast ForWorld experience in Fortnite, creating an immersive branded environment aimed at younger audiences. The initiative marks a new stage in the OEM’s digital engagement strategy. Benjamin Müller
Why in-car gaming is more than entertainment As 2026 unfolds, in-car gaming is emerging as a proving ground for SDVs, exposing which OEMs can translate digital architecture into tangible user experiences. This overview examines how different manufacturers approach gaming as a platform feature, cloud service or architectural showcase. Ronja Schmiedchen
Audi sharpens driver assistance and cockpit experience across key models Audi is introducing a comprehensive digital and hardware refresh for several PPE- and PPC-based vehicles. The update focuses on smarter assistance systems, revised user interfaces and expanded in-car entertainment features. ADT editorial team
