How Vehicle Displays Become Real-Time Marketing Channels With the integration of the 4.screen platform into their infotainment systems, Kia and Hyundai are connecting vehicles, drivers, and brands in innovative ways - and opening the door to new business models. automotiveIT editorial team
Hyundai Launches Software Brand Pleos At its in-house developer conference in Seoul, the Hyundai Group introduced its new mobility and software brand 'Pleos'. The Koreans also explained how they plan to improve the in-vehicle app network in collaboration with partners in the future. Benjamin Müller
