When Automotive UX Becomes SDV Architecture In-display sensing, projected surfaces and AR technologies show how automotive UX is moving beyond the interface. What matters now is integration, validation and calibration across the SDV stack – a shift clearly visible in Aumovio’s current concepts. Benjamin Müller
“The main constraint lies in the complexity of heterogeneous software” As vehicles evolve into software-defined platforms, delivering consistent HMI experiences across ecosystems becomes a key challenge. Werner Koestler, Pioneer, explains how integration, regulation and UX strategy shape future in-car experiences. Benjamin Müller
“The key is to measure user value rather than output” As cars evolve into connected ecosystems spanning home, office and mobility, delivering consistent user experiences across platforms becomes a strategic challenge. Design executive Wolfgang Bremer explains how scalable UX and operating models will shape customer-centric mobility. Benjamin Müller
Volvo rolls out OTA update for 2.5 million vehicles Volvo is preparing its largest over-the-air update to date: around 2.5 million vehicles will receive an updated user interface with faster access to navigation, media and driving modes. The update also prepares vehicles for new AI-based functions. Benjamin Müller
What to expect at the 360°UX Mobility Conference 2026 On 13 May 2026 in Munich, the 360°UX Mobility Conference brings together OEMs, suppliers and UX experts to explore how AI, smart ecosystems and cross-domain collaboration are redefining automotive user experience across the entire customer journey. Benjamin Müller
Harman expands “Ready” portfolio for in-cabin systems Harman is extending its “Ready” portfolio with new software, audio, display and safety solutions for the vehicle interior. The aim is to simplify integration, reduce development effort and support digital in-cabin functions over the vehicle lifecycle. Ronja Schmiedchen
Cupra's Flagship Tavascan in Practical Test A long-distance drive shows: The Cupra Tavascan VZ drives confidently, thinks ahead - and sounds better than many competitors. But not everything runs smoothly in the digital everyday life. Where does it shine, where does Cupra need to improve? Timo Gilgen
“The future belongs to a holistic UX/UI concept” As Product Experience Director Europe at NIO, Benjamin Steinmetz contributed to the 2025 Automotive Software Strategies Conference in Munich. We took the opportunity to speak with him and ask three key questions. Benjamin Müller
