Strategic automotive tech deal
Harman strengthens ADAS position with ZF acquisition
From left: Mathias Miedreich, ZF CEO; Young Sohn, Senior Advisor at Samsung Electronics; and Christian Sobottka, Harman CEO.
Harman
Harman is acquiring ZF’s ADAS business, reinforcing its position in centralised vehicle architectures and software-defined vehicles. The move expands Harman’s automotive portfolio with compute platforms, sensors and advanced driver assistance software.
Samsung Electronics subsidiary Harman International is
making a decisive move in the automotive technology market by acquiring the
ADAS business of Germany’s ZF Group. The transaction adds advanced compute
platforms, smart cameras, radar systems and driver assistance software to
Harman’s portfolio, significantly broadening its role in the rapidly evolving SDV landscape.
The acquisition is positioned as a strategic step toward
more integrated and centralised vehicle architectures. As carmakers consolidate
electronic control units into fewer, more powerful computing platforms,
suppliers capable of spanning multiple domains –from perception and safety to
cockpit and connectivity – are gaining importance.
Centralised architectures as a growth driver
Harman’s automotive strategy centres on combining
consumer-grade digital experiences with automotive-grade safety and
reliability. By integrating ZF’s ADAS capabilities into its existing digital
cockpit and central compute roadmap, the Samsung subsidiary aims to support
vehicle architectures in which assisted and automated
driving functions run alongside infotainment and
user interaction on shared hardware platforms.
From Harman’s perspective, this convergence promises lower
system complexity, shorter development cycles and greater scalability for OEMs.
Instead of treating ADAS and cockpit systems as separate domains, the combined
portfolio is designed to enable cross-domain features that respond more
intelligently to driving context and user behaviour.
"The industry is at an inflection point where safety,
intelligence and in-cabin experience must come together through a unified
computing architecture," said Christian Sobottka, CEO and President of
Harman’s Automotive Division. "With this agreement, we take a strategic
step to expand our portfolio with complementary ADAS capabilities that unlock a
new class of cross-domain experiences ranging from perception-informed audio cues
to more personalised, situation-aware driving."
ZF sharpens strategic focus
For the ZF, the sale marks a strategic realignment. ZF has been under pressure to streamline its portfolio and
reduce debt, while concentrating investment on core technologies where
it sees the strongest long-term differentiation. "With Harman, we have
found the ideal partner to fully unlock the growth and innovation potential of
our ADAS business," said ZF CEO Mathias Miedreich.
The transaction underlines a broader trend among large
automotive suppliers: reassessing the balance between scale, capital intensity
and strategic focus as the industry shifts toward software-driven
architectures.
Backed by Samsung’s automotive ambitions
Harman, a wholly owned subsidiary of Samsung Electronics
since 2017, has steadily expanded its automotive business over recent years.
Samsung views the acquisition as another step in strengthening Harman’s
position at the intersection of consumer electronics and automotive technology.
"Adding ZF’s ADAS capabilities builds on that
momentum," said Young Sohn, Chairman of Harman’s Board of Directors and
Senior Advisor at Samsung Electronics. "Harman will further expand its
technology foundation to deliver safer, more intelligent and more intuitive
in-vehicle experiences."
Following regulatory approval, expected in the second
half of 2026, around 3,750 employees from ZF’s ADAS unit across Europe, the
Americas and Asia are set to transition to Harman. The company plans to
maintain support for existing customer programmes while aligning engineering,
ADAS and compute teams more closely.