Ride-hailing fleet partnership
Toyota and Uber widen access to electrified vehicles in Europe
Participants can choose from hybrid models and battery-electric vehicles.
Toyota
Toyota and Uber are launching a European programme designed to lower the cost and complexity of moving ride-hailing fleets towards electrified vehicles. Drivers and operators will gain access to Toyota and Lexus models alongside finance, leasing, insurance and approved used vehicles.
Toyota and Uber are expanding their cooperation in Europe with a programme designed to make electrified vehicles easier to access for ride-hailing drivers and fleet operators. The offer combines vehicles with financing, leasing and insurance and is scheduled to launch in ten European countries in July 2026.
Germany is among the first markets, according to Toyota, with further countries set to follow. The initiative is aimed at individual drivers and larger fleets.
Which vehicles are available?
Participants can choose from hybrid models and battery-electric vehicles, as well as approved used cars from Toyota and Lexus. This supports Toyota’s multi-pathway strategy, under which the powertrain is selected according to the use case and local conditions rather than through a single technology route.
In Germany, the offer is expected to cover the full hybrid and electric line-up from both brands. Toyota says the models are intended to meet the economic and operational requirements of ride-hailing, a market in which its vehicles are already widely used.
How are finance and insurance included?
Several Toyota businesses are involved. Toyota Motor Europe is developing the market-specific vehicle offers with Uber, while Toyota Financial Services will provide financing and leasing products. Insurance will be supplied through Toyota Insurance Services.
Kinto Europe will provide access to approved used vehicles. The structure is intended to bring procurement and supporting services together in one coordinated mobility package, reducing the number of separate arrangements required by drivers and fleet managers.
According to Leonardo Carluccio, Vice President Sales at Toyota Motor Europe, ride-hailing drivers need electrified vehicles that are both economically and operationally viable. He said the partnership would improve access to vehicles, financing and mobility services while supporting the gradual transition to lower-emission fleets in European cities.
Why does Uber want to accelerate electrification?
Uber sees lower entry barriers as a way to speed up fleet renewal without weakening drivers’ commercial position. Raoul Philipse, Senior Director Central Operations at Uber, said the partnership combines vehicles, financing and services in an integrated solution.
The approach addresses a broader challenge in fleet transformation: sustainability targets must be balanced with cost efficiency. For ride-hailing operators, the purchase price is only one part of the equation. Vehicle availability, finance terms, insurance and running costs all affect whether electrified models are viable in daily service.
The partners are also responding to rising costs and tighter regulation in the ride-hailing sector. Many European cities are strengthening measures to reduce transport-related emissions.
