New media hub for Zeekr in Europe
Geely Tech EU and 3SS power Zeekr media
The technical foundation is Android Automotive OS, which handles the in-vehicle operating environment, combined with 3SS’s experience management layer for content delivery and interface control.
Geely Tech
Geely Tech EU and 3SS have launched a new in-car entertainment hub for Zeekr in Europe. The platform adds streaming, live TV, news and brand content, while turning the car into a software-led digital touchpoint.
Geely Tech EU and 3SS have launched Zeekr’s Entertainment
Hub for Europe. The platform is being rolled out across multiple Zeekr models
and brings video, live television, news and brand-led content into the car
through a single in-vehicle media environment.
The launch combines Geely Tech EU’s software expertise with
3SS’s 3Ready Automotive platform. That matters because Zeekr is not adding one
more app to the dashboard. It is building a central media layer that can
support entertainment, information and customer
communication in one place.
Which entertainment features are included?
The platform gives drivers and passengers access to
streaming services, live TV and news channels from more than 15 international
content providers. The main use case is clear: passengers can watch or browse
content during charging stops or other waiting periods inside the vehicle.
A dedicated Zeekr channel is also part of the offer. This
channel is designed to surface brand content,
updates and feedback-related messaging directly on the in-car display,
extending the role of the screen beyond entertainment alone.
How is the in-car platform built?
The technical foundation is Android Automotive OS, which
handles the in-vehicle operating environment, combined with 3SS’s experience
management layer for content delivery and interface control. This gives Zeekr a
framework for managing navigation through content, screen presentation and
service updates inside the cockpit.
According to 3SS, the platform is also tied into vehicle systems, enabling context-aware experiences.
Built-in analytics can track usage patterns and support more relevant
recommendations over time, which means the interface can adapt as the vehicle
is used.
Why does the hub matter beyond streaming?
The bigger story is not video content. The bigger story is
that the vehicle becomes a digital communication channel. With the
Zeekr-branded layer inside the hub, the company can bring feedback, service
messaging and product information into the car itself rather than treating the
vehicle only as hardware.
This is why the launch matters in the context of
software-defined vehicles. Software-defined
vehicles are cars whose features and user experience can evolve
continuously through software and connected services. Zeekr’s new hub fits that
model because it links entertainment, brand interaction and service delivery
inside one updateable platform.
What does the launch mean for Zeekr in Europe?
For Zeekr, the launch strengthens its digital offer in
Europe and supports a more premium, connected in-car experience. Christian
Hering, Head of Intelligent Software at Geely Tech EU, said the aim was to
integrate the vehicle into users’ digital lives, while 3SS said the ambition
was to make digital entertainment an integrated part of the vehicle experience
rather than an add-on.
The European angle also matters. Geely Tech EU describes
itself as the unified European R&D centre of Geely Auto Group, bringing
together engineering capabilities in Sweden and Germany and supporting brands
including Zeekr, Lynk & Co and Geely. That makes this launch more than a
product update: it also signals how Geely is positioning European development
inside its wider software and mobility strategy.
How does the platform support software-defined vehicles?
Software-defined vehicles depend
on digital layers that can be improved over time. Zeekr’s Entertainment
Hub supports that shift by giving the brand a way to evolve content,
recommendations and customer touchpoints throughout the vehicle lifecycle.
In practical terms, this means the
car is no longer just a transport product with a fixed infotainment set-up. It
becomes a connected interface that can deliver media, service communication and
branded experiences in a more flexible way. That is the strategic
significance of the launch in Europe.
