How the vehicle cockpit is being redefined in 2026
Ronja SchmiedchenRonjaSchmiedchen
3 min
OEMs and suppliers alike are working on new concepts to rebalance user experience, functionality and brand identity.Volkswagen AG
From projected interfaces to AI-driven assistance: at the start of 2026, automakers and suppliers are showing how the vehicle cockpit is evolving into a more software-centric and user-focused environment.
While recent years have been dominated by discussions around
new powertrains, an equally profound transformation has been taking place
inside the vehicle. Cockpits are increasingly turning into software-driven
experience spaces, where design, interaction logic and artificial intelligence
converge. OEMs and suppliers alike are working on new
concepts to rebalance user experience, functionality and brand identity.
At the beginning of 2026, several companies are offering
insights into how the cockpit is evolving. Their approaches range from
projected interfaces and AI-based interaction to rethought control concepts and
personalised digital content.
The visualisation options create an entirely new brand experience – ranging from immersive ambient lighting to intuitive information display.Aumovio
Aumovio presents an innovative projection solution
Continental subsidiary Aumovio is showcasing a new
projection-based cockpit concept with its Surface Projection technology.
The system projects visual content directly onto cockpit surfaces, allowing
decorative motifs, ambient light effects, driver information, subtle navigation cues or ADAS warnings to be
displayed depending on the situation.
Advertisement
Surface Projection relies on compact, high-resolution
projectors integrated into the headliner or roof control unit. Up to three
miniature projectors can be combined into a single module, enabling
pillar-to-pillar image output across the cockpit. Intelligent software
seamlessly merges the individual projections, creating the impression of a
continuous display surface while minimising packaging space.
Bosch’s AI-driven cockpit is designed to seamlessly integrate a wide range of domains and technologies inside and outside the vehicle into a single, unified user experience.Bosch
Bosch is positioning artificial intelligence as a central
enabler of future cockpit systems. At CES 2026, the supplier is presenting its AI
Extension Platform, a high-performance computing solution designed to
support AI-powered cockpits.
The platform enables functions such as a context-aware voice
assistant, comprehensive understanding of the vehicle interior, precise
navigation and advanced entertainment features. Simple statements like “I’m
cold” can trigger coordinated actions such as adjusting cabin temperature or
activating seat heating. Bosch sees significant growth potential in AI-enabled
in-vehicle infotainment and expects to generate more than €2 billion in revenue
from IVI solutions by the end of the decade.
Over the
next decade, user experience in vehicles will evolve in much the same way as it
has in consumer electronics – from functional to interactive and ultimately to
proactive. The days when buttons and displays were the only human-machine
interfaces connecting the physical and digital worlds are long gone.
Secure
your ticket now for the 360° UX Conference on 13 May 2026 in Munich and hear practical and strategic
insights from industry leaders on the transformation of user experience. You
will also have ample opportunities to expand your professional network as we
bring together the automotive UX, design, E/E and IT communities.
Volkswagen introduces a new cockpit generation with the
ID. Polo
Clear lines, high-quality materials and details such as the “retro display” make the ID. Polo a pioneer of Volkswagen’s new interior generation.Volkswagen
Volkswagen is offering a first look at its next cockpit
generation with the new ID. Polo, the first model of the Electric Urban Car
Family. A high level of shared components within the new electric family is
intended to create synergies across brands such as Cupra, which is responsible
for overall vehicle development.
The ID. Polo showcases a revised interior architecture
focused on clearer structures, higher-quality materials and more intuitive
operation. Physical buttons return for key functions, complemented by a newly
designed multifunction steering wheel with clearly defined controls. Separate
buttons for climate functions and the hazard warning system are positioned
below the infotainment screen.
Advertisement
The cockpit is defined by two large displays aligned along a
single visual axis: a 10.25-inch digital instrument cluster and a nearly
13-inch infotainment touchscreen. The updated ID.Light now extends from the
instrument panel into the front doors, providing additional visual feedback for
driver assistance and navigation.
Mercedes-Benz integrates infotainment, assistance and AI
Mercedes-Benz is highlighting how software, computing power
and digital content are reshaping the vehicle interior. The US premiere of the
all-electric GLC serves as a technology showcase for the brand’s future cockpit
strategy.
Central to this approach is the new MB.OS operating system
combined with the fourth generation of MBUX. For the first time, Mercedes
integrates AI technologies from both Microsoft and Google to enhance voice
interaction, personalisation and contextual awareness. The optional 39.1-inch
MBUX Hyperscreen provides a continuous display surface for driver and
passenger.
Digital content plays an increasingly important role. Mercedes demonstrates spatial audio with Dolby Atmos,
native music and audiobook streaming, as well as video services designed to
make charging and waiting times more engaging. At the same time, the next
generation of MB.DRIVE—developed in partnership with Nvidia—links driver
assistance, navigation and AI computing into an integrated Level-2 user
experience.
Using cameras and software, Seeing Machines’ systems detect driver attention and fatigue in real time to prevent distraction and drowsiness, thereby helping to reduce road accidents.Seeing Machines
Valeo advances in-cabin monitoring for safety
Valeo is focusing on safety-relevant cockpit technologies
with its latest in-cabin monitoring solutions. Together with Seeing Machines,
the supplier is presenting integrated driver and occupant monitoring systems.
The solution extends traditional monitoring functions with
advanced features such as gaze tracking to determine whether a driver has
perceived a detected hazard, as well as helmet detection for two-wheeler use
cases. Implemented across multiple system-on-chips, the platform is designed to
demonstrate scalability while addressing future safety requirements.
Appning and Radioline focus on personalised in-car
content
Appning, a Forvia brand specialising in in-car app
marketplaces, and Radioline, a European radio and podcast platform, are working
together to further develop personalised in-car content. Their collaboration
integrates Appning’s service-on-demand platform into Radioline’s automotive
application.
The solution combines live radio with personalised,
context-aware services such as drive-to-store recommendations. The aim is to
deliver scalable, value-added services directly in the vehicle without
disrupting the driving experience, while opening new opportunities for content
providers and automakers alike.