Digital services in the vehicle
Stellantis integrates 4screen into infotainment systems
A driver uses the integrated 4screen system to display location-based services in the vehicle infotainment.
Stellantis
Stellantis is rolling out location-based services from the start-up 4screen into its infotainment systems. Initial brand models are already equipped, with more to follow - focusing on contextual content and driver comfort.
Stellantis has announced a collaboration with the Munich-based company 4screen to integrate location-based digital services directly into the infotainment systems of selected vehicle models. The service will initially be available in models of the Fiat, Jeep, and Ram brands with Uconnect 4 or Uconnect 5. More brands are to follow.
The 4screen platform allows drivers to discover relevant places such as restaurants, petrol stations, charging points, parking spaces, car washes, or nearby Stellantis dealers directly on their vehicle's navigation screen. Information such as opening hours, contact details, available services, and context-based offers are integrated and can be accessed and partially used directly through the system.
According to the provider, the system is designed to enhance the user experience without distracting from driving. Content is displayed depending on the situation and can be personalised by drivers as needed. "We are focused on connected technologies that offer real added value to our customers. The partnership with 4screen helps us provide relevant content at the right time," says Cristiani Campos, Senior Vice President of the Software Business Unit at Stellantis.
Compared to external apps, 4screen is said to be natively integrated into the infotainment ecosystem. According to the provider, vehicle-side context data also flows into the selection of content. "Our platform turns the infotainment system into a smart mobility companion," says Fabian Beste, CEO and co-founder of 4screen.
Vehicles already delivered will receive the functionality via over-the-air updates. The rollout will initially take place in Europe and North America. According to the company, the offering is to be gradually expanded with a growing partner network.
4screen and the market for context-based mobility services
4screen positions itself as an intermediary between companies and drivers. The service uses location data and vehicle context to provide relevant information during the journey. The aim is to digitally support the interaction between driver and environment. The concept follows the principle of so-called "in-car marketing", which is also pursued by competitors such as Telenav, Here Technologies, or Cerence.
This article was first published
at automotiveit.eu
